SCHSL teams up with Dairy Alliance
The Dairy Alliance Champions High School Athletics With Nature’s Drink
Official Milk Partners sponsor fall high school championship events
Columbia, SC (October 18, 2023)– The Dairy Alliance, a leader in the dairy industry raising awareness about the nutritional and wellness advantages of dairy milk, is teaming up with the South Carolina High School League to be the Official Milk Partner. The organization will sponsor a variety of high school sports championships across the state of South Carolina.
“We are delighted to show our support for high school athletes in our region and to be the Official Milk Sponsor for these exciting championship games,” said Geri Berdak, Chief Executive Officer at The Dairy Alliance. “We know these student-athletes work hard to balance school and sports, so we want to encourage them to stay strong on and off the field with dairy milk, which provides 8 grams of high-quality protein and 13 essential nutrients in every serving.”
The Dairy Alliance sponsorship kicked off on October 14th with South Carolina High School League’s Swimming Championship. The Dairy Alliance will be sponsoring a total of 8 championship events throughout South Carolina, including Baseball, Basketball, Cheerleading, Swimming, Softball, Football, Track and Field, and Volleyball.
“We are proud to partner with The Dairy Alliance, the Official Milk Partners of the South Carolina High School League (SCHSL), in educating students, parents, and coaches about the benefits of dairy milk,” said SCHSL Commissioner Dr. Jerome Singleton. “We are appreciative of The Dairy Alliance’s support in fueling our student-athletes during these memorable experiences and promoting the message of a healthy lifestyle.”
Dairy milk benefits athletes by providing 13 essential nutrients that are a dependable source of energy, natural high-quality protein, while also supporting wellness and strong bones. Fueling up with dairy milk, such as chocolate milk, after a game or training helps replenish protein by offering 8 grams of complete protein per 8-ounce serving. Additionally, a glass of creamy and delicious dairy milk helps build muscles and keep bodies active throughout the day.
“Milk’s natural electrolytes, carbohydrates, and high-quality protein make it more effective at improving wellness and keeping athletes energized longer than water and sports drinks,” added Berdak.
Schools interested in learning more about the nutrient-rich benefits of dairy milk and dairy foods can visit https://thedairyalliance.com, https://gonnaneedmilk.com, or contact Roseann Liberatore at rliberatore@thedairyalliance.com.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
About SCHSL
The South Carolina High School League (SCHSL), governed by its member schools, is the recognized state authority on interscholastic athletic programs that promote, support, and enrich the educational experience of students. Its membership is made up of over 200 high schools and just under 200 middle schools across the Palmetto State.
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